Thu 29 Nov 2007
Submitted by YOUR NEW REALITY
“We Can Change The Way People Think”
By Darryl Mason
From The Orstrahyun
Okay, prepare yourselves, and try not to be too shocked by this revelation :
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Rupert Murdoch has admitted to a parliamentary inquiry (in the UK) that he has “editorial control” over which party The Sun and News of the World back in a general election and what line the papers take on Europe.
Mr Murdoch’s comments were revealed in the minutes from evidence he gave behind closed doors on 17 September in New York, during the committee’s inquiry into media ownership.
But the News Corporation chairman said he took a different approach with The Times and The Sunday Times. While he often asked what those papers were doing, he never instructed them or interfered, he said.
The minute stated: “For The Sun and News of the World he explained that he is a ‘traditional proprietor’. He exercises editorial control on major issues – like which party to back in a general election or policy on Europe
Murdoch’s revelation of purposeful editorial control and influence should not be a revelation to readers of this blog.
Murdoch clearly admitted, back in June during his climate change awakening, that not only did he instruct his newspapers to push a certain reality that he favoured, but he could also muster the entire forces of his internet, newspaper, cable and TV empire to push his belief systems onto the world and change not only what they believed, but how they behaved.
Here’s Rupert Murdoch explaining how this would be done on the issue of ‘waking up’ his hundreds of millions of readers and viewers to the ‘reality’ of climate change :
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“We need to reach (our audience) in a sustained way. To weave this issue into our content– make it dramatic, make it vivid, even sometimes make it fun. We want to inspire people to change their behavior.
“The challenge is to revolutionize the message.
“We need to do what our company does best: make this issue exciting. Tell the story in a new way.
“…we can change the way the public thinks about these issues…”
They can, and they do.
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